Services

We offer full service – starting with a meeting with your team to understand your business challenge and ending with a final workshop with your internal stakeholders to deliver our insights and recommendations.

We offer

Discussion groups
One-to-one depth interviews and paired depths
Large-scale workshops
Online discussion groups and interviews
Online discussion boards/communities

Qualitative Research to understand complex market scenarios

Qualitative research explores the customer mindset and context within which a client proposition would be launched. Analysis of the data is used to understand the likely intricacies and influencing factors which will determine the success or otherwise of the launch.

The key word in qualitative research is understanding and interpreting contextual cues present in to determine how to develop and communicate a product to establish relevance, break through the noise and achieve take-up.

Quantitative Research to capture a state-of-the-market picture

Quantitative approaches are best used to answer the what, when and who questions. It can also be used to capture a measure of likely market demand for a client’s product or service.

We adhere to strict statistical checks to validate data collected and ensure that the insights we present are a reliable representation of the market situation.