Bespoke Research For Your Competitive Edge
We believe that successful products create meaningful connections with their customers. Connections are created by products representing customers' needs, values and lifestyles.
We are a full qualitative and quantitative research agency for the consumer, B2B and social research sectors. Founded in the UK in 2013 and now also based in Malta, we have solid expertise in product and brand communications development. We regularly work in the following sectors: emergency services, security and policing, consumer healthcare, finance, banking and insurance, online platform development and FMCG.
We specialise in cross-cultural research
We specialise in multi-country studies for the development and launch of products and services aimed at multiple markets. We are able to research a wide base of customer categories across Europe, the UK and the US.
We go beyond the data to reveal hidden business opportunities
We research your customers and workshop findings with your product teams. We work with you throughout the process to bring you recommendations that are viable within your business strategy and powerfully relevant to your business.
Nutcracker Market Research was first set up by Celia Callus in the UK in 2013. Up to that point, Celia had around 15 years experience working within established research agencies in the UK and Malta, delivering both domestic and international research in Europe, Africa, the Americas and the Asia-Pacific region.
Celia’s vision for Nutcracker Market Research is to deliver research that provides clients with the tools to develop relevant and compelling offerings – both domestically and internationally. In 2020, Nutcracker expanded to include a Malta-based agency. This was set up to better service clients within the EU region while Nutcracker Market Research (UK) continues to work with its client base in Britain.