Bespoke Research For Your Competitive Edge

We believe that successful products create meaningful connections with their customers. Connections are created by products representing customers' needs, values and lifestyles.

About us

We are a full qualitative and quantitative research agency for the consumer, B2B and social research sectors. Founded in the UK in 2013 and now also based in Malta, we have solid expertise in product and brand communications development. We regularly work in the following sectors: emergency services, security and policing,  consumer healthcare, finance, banking and insurance, online platform development and FMCG.

We specialise in cross-cultural research

We specialise in multi-country studies for the development and launch of products and services aimed at multiple markets. We are able to research a wide base of customer categories across Europe, the UK and the US.

We go beyond the data to reveal hidden business opportunities

We research your customers and workshop findings with your product teams. We work with you throughout the process to bring you recommendations that are viable within your business strategy and powerfully relevant to your business.



Our story

Nutcracker Market Research was first set up by Celia Callus in the UK in 2013. Up to that point, Celia had around 15 years experience working within established research agencies in the UK and Malta, delivering both domestic and international research in Europe, Africa, the Americas and the Asia-Pacific region.

Celia’s vision for  Nutcracker Market Research is to deliver research that provides clients with the tools to develop relevant and compelling offerings – both domestically and internationally. In 2020, Nutcracker expanded to include a Malta-based agency. This was set up to better service clients within the EU region while Nutcracker Market Research (UK) continues to work with its client base in Britain.

We are...

What our clients say about us

Celia helped me with a series of research briefs, based on audience needs. The research provided useful insights and new ways of thinking. Celia has incredible attention to detail and delivered high end research. As part of the brief, Cecilia conducted two workshops with C-Suite individuals with pose and professionalism. A pleasure to work with.
Laura Glibbery
Senior Manager, Proposition
I have worked with Celia for several years and across numerous projects. All very technical and challenging. Celia is the safe pair of hands you are looking for when you need an experienced resource. She understands the briefs, always reads between the lines and doesn’t accept the obvious. She is also super in front of clients.
Jane Craig
NMG Consulting
It was such a pleasure to work with Celia on a couple of projects for publishing houses and academic organisations. She is a positive, strongly motivated and focused person. Her critical attitude is a strong filter to keep only the highly relevant content in a report. In addition, she would always search for the extra insight that research can bring. Her friendly personality makes it fun and easy to work with.
Silviu Mattei
Partner & Research Director
Wellspring Research
I collaborated with Celia recently on a large financial qualitative project. She was a pleasure to work with, giving me a clear briefing and good direction, yet at the same time recognising my skills and allowing me to get on with the job without micro managing. I found the project to be well-organised and her to be a very amenable and supportive partner, keen to do a good job for her end clients, and would be only too happy to work with her again.
Nanda Marchant
Managing Director
added insight
I have known Celia for over twenty years. Her academic strengths in the field of market research are complemented by her vast experience and expertise in such a sphere. I have had the pleasure of working alongside Celia for numerous years and she has never failed to impress me with her professional work ethic and clear understanding of her clients’ needs. Celia’s writing, moderating and presentation skills are second to none, as is her incredible self-motivation which constantly pushes her to successfully carry out and execute a diverse range of both local and international research projects.
Michel Rizzo
Managing Director
Allied Newspapers Ltd
I’ve had the pleasure to work with Celia on a number of projects, over a number of years. She’s the ultimate professional, considered in her approach, inquisitive and proactive, fully invested in understanding your business's objectives and providing actionable insights to feed into decisions. A seasoned engaging presenter and a trustworthy partner to have by your side. On a personal level she is a pleasure to talk to and I've always enjoyed working with her.
Jo Edwards
Insight Researcher
Simonds Farsons Cisk plc is a firm believer in consumer and brand research and has carried out many extensive studies over the years, both qualitative and quantitative, covering diverse subject areas.  We have collaborated closely with Nutcracker Market Research on a number of these projects and have never been disappointed.  Celia’s hands-on immersive approach, detailed technical and up to date market research knowledge,  her extensive experience and attention to detail are just some of the qualities she brings to the table.  All projects are delivered on brief, on time and within budget. 
Susan Weenink Camilleri
Head of Sales & Marketing
Simonds Farsons Cisk plc